The brand is based in Hong Kong, a metropolitan city with a cultural mix of East and West. It is the massive influence of East-meets-West culture that sparked the inspiration to create a unique twist on current fashion trends as well as anticipation on the future. The collection accentuates a feeling of sporty and sexiness yet sophisticated enough to get noticed in the world market due to the unique finishing and treatment developments.

TOUGH Jeansmith is currently distributed throughout the world in over 20 countries including Australia, Brazil, China, Denmark, Dubai and France.


The Fall/Winter 2007 denim collection was inspired by industrial and technological know-how and mixed with vintage influences. This collection carries many of TOUGH’s signatures; detailing from Middle Eastern and Vintage Oriental influences to form the modern contemporary outfits for both today’s fashion forward young men and women. The graphic and animated images together with the details and ingenious cuts strongly express the hunger for freedom.
The first full concept store now opens exclusively at The Heeren Shops.Tel : 6 735 2191