The Heeren Shops

Levi’s®


	With its majestic wall of copper rivets and a window that displays exclusive Levi’s apparel, this flagship store is head turning.

	The store offers the most comprehensive collection of Levi’s® jeans, apparel and accessories in Singapore. It also carries exclusive apparel in limited quantities from around the world. These include Levi’s® Capital E in which each item is constructed by hand. Also, there is the Warhol Factory X Levi’s® line, a collaboration between the Levi’s brand and Andy Warhol Foundation for the Visual Arts. Then there is the Levi’s® Vintage Clothing that replicates garments from the Levi’s® archives and many more.

			Walking into the display area for limited and select Levi’s® apparel from around the world is like stepping into an international showroom. Product displays are elevated against rotating wall panels. Levi’s® 501® jeans gets a special tribute with their own display area rich in wood paneling and props such as a mine trolley and a saddle to vividly capture the strong western heritage behind a most iconic jean.

	The chill out and rest n relax section is inviting, cozy and fun. The fitting rooms within this section have two lighting effects – daylight and club light so shoppers can see how they look in their fashion picks both daytime and in a club scenario.

	At The Heeren Shops and for the first time in Singapore, the story of Levi’s® brand values, distinguished history of philanthropy and corporate citizenship since 1853 are told at a retail level through posters and other interactive screens. Levi’s® jeans have captured the attention and loyalty of generations of diverse individuals in more than 110 countries around the world till today through more than 150 years of jeanswear innovation.