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UENO

     
     
     
     
 
    
01   How it began
 

UENO was founded in 2004 by Hiroko Ueno. A graduate from Raffles Design Institute, Hiroko has participated in events locally and internationally and garnered several fashion awards. Winner of the Mercedes-Benz Singapore Fashion Award 2005 and Singapore Young Design Award 2004, her flagship shop was launched in Dec 2006 at The Heeren Shops.

 
02
   Identity
    This is a women’s wear label that speaks of modern romance. UENO promises to be one of its kind in Singapore. It is an exciting shop that offers a concept of childhood memories and fairytale romance for an enjoyable shopping experience. Every collection is inspired by a different “Dreamscape” theme unique to UENO.
 
03   Exclusive Design
    UENO offers exclusive designs that are incomparable to any other mass produced pieces or any imported labels. They are made with careful consideration in the choice of fabric, the trims and cut. Each piece is individually desirable, exclusive and flattering.
     
04   Quality
    Customers can be assured that UENO’s quality comes in sync with good design and integrity. This gives UENO a competitive edge.
 
05   Pricing
   

$59 to $89 for mix and match pieces
$89 to $140 for a dress
     
 
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