From the inception of business in 1993, Fei Siong Group has grown to be a promising and quality brand name in the local food industry.

Fei Siong Group has carved a niche for itself in the competitive food industry.

Retaining the original taste and flavor of yester-years, our immensely popular fishball noodles continue to be the core business in the operations of the Group.

Following the success in our initial entry of the noodle business, we have subsequently developed a new sub business unit, EAT. , that specialised in more quality choices targeting primarily at the masses in The Heeren at affordable prices which at the same time enhances our branding with the younger crowd.